Your brand is possibly the most valuable asset in your business.

Whether it is a totally new business, an international company wanting to enter the UK market or an existing brand needing some revitalisation, HCE has experience in all of these areas.  Working as an 'on-demand' service, we can provide support with your brands development, including idea generation, creative vision, and strategic planning.

New Brand
Having created and launched brands for both clents and ourselves, we have first hand experience of the process required to succesfully gain exposure and generate business.  If you want a company to do extensive research, run customer panels, manage numerous brainstorning sessions and presnt you with a massive bill, we are not for you.  If you want someone who has hands on commercial experience, knows their markets and has relationship with retail buyers, then give us a call! 

UK Launch
On the surface, all markets look the same.  In reality, whilst many countries may be similar, they all have their intricate local ways of operating.  Starting your own operation in the UK may be the right business move however, not understanding the market structure, retail operations, commercial teams and general business requiremnts (such as taxation, employment law, customs etc) can result in costly failure.

Having local knowledge is imperative to a succesful setup, creating revenue and increasing the return on investment.  HCE can help lay the foundations for any new entrant to the UK market, from setting up an office to employing commercial teams, even acting as an interim startup and management team.

Brand Revitalisation
Unfortunately, sometimes brands lose their way.  This can be for one of several reasons, but is normally due to a change in market or financial conditions.  The HCE team have worked with companies that have had a long and succesful trading history, however, have either fallen on hard times or just been overlooked.  Creating and implimenting strategies, with realistic goals and timescales, can result in a turnaround of fortunes, allowing the brand to reach the successes previously experienced.